Metricuno is the operating system for the conversion loop — so the work your team ships this quarter still compounds two years from now.
A heatmap insight goes into a Slack thread. The hypothesis lives in someone’s head. The test ships in Optimizely. The result gets screenshotted into a deck. Three quarters later, nobody remembers why you stopped showing the trust badges — and you’re re-running the same test for the third time.
Every step lives in a different surface. Context evaporates between them. By the time a test concludes, half the team has forgotten why you ran it.
The signal you spot in analytics drags into a hypothesis. The hypothesis becomes a test. The test becomes a card in your archive — searchable, citable, linked to its source forever.
Each stage feeds the next. Each card in your workspace carries its lineage — so you can always trace a learning back to the observation that started it.
Real-time analytics built for e-commerce: revenue, CVR, AOV, funnel drop-offs, segment cuts. Layer on heatmaps, on-site polls, and support tickets — every anomaly becomes an observation card with its evidence attached, ready to feed the next stage.
Cluster related observations into a theory about what's wrong. The more — and stronger — the evidence behind a theory, the higher it ranks.
Promote a theory to an experiment, build the variant in the visual editor, ship it. Run as many in parallel as you want.
Win or loss, the conclusion lands in a searchable archive — linked back to the theory and the original observations. Nothing is forgotten.
Unlimited experiments on every plan. No per-test fees, no MAU throttling, no asking permission to ship a small idea. The teams that test most, learn most.
People rotate, agencies churn, founders pivot. Your test history shouldn't. Every learning is preserved with its source data attached — a permanent record of what works on your site.
The bottleneck you spotted in analytics drags directly into a hypothesis card. The hypothesis becomes a test. The test becomes a learning. Nothing falls between cracks because there are no cracks.
Every experiment Metricuno runs lands here — searchable, filterable, linked to the evidence that started it. New hire? Onboard them with two years of priors instead of zero.
Analytics tells you a number went down. A testing tool runs the variant. A doc holds the idea. Metricuno is what runs between them — turning every observation into the next theory, every theory into the next test, every test into compounding knowledge.
| Analytics tool | A/B testing tool | Metricuno | |
|---|---|---|---|
| Real-time analytics & funnels | yes | no | native |
| Visual A/B test editor | no | yes | yes |
| Unlimited experiments per month | — | tier-limited | every plan |
| Observation backlog & theory grouping | no | no | native |
| Custom scoring (volume + quality of evidence) | no | no | native |
| Searchable archive of past learnings | manual | test names only | forever, with source |
| One platform for the whole loop | no | no | yes |
Real-time analytics & funnels
Visual A/B test editor
Unlimited experiments per month
Observation backlog & theory grouping
Custom scoring (volume + quality of evidence)
Searchable archive of past learnings
One platform for the whole loop
Start with a 14-day free trial. No per-experiment fees, no per-seat charges, no MAU surprises.
$149
/month
For growing sites running their first experiments.
$499
/month
For teams compounding learnings across multiple stores.
$1,499
/month
For high-traffic sites and dedicated CRO teams.
14-day free trial. Unlimited tests. Setup in under a minute.